Himvia – Custom WordPress Website for Home-Service Marketing

The problem

Himvia needed a website that clearly explains its services to US home-service businesses (plumbers, HVAC, electricians, roofers and more) and turns visitors into free audit requests. Off-the-shelf themes were heavy, generic and not built around a conversion-focused structure, with services, industries and a clear call-to-action flow.

What I did

• Built a fully custom WordPress theme from scratch
• Designed a conversion-focused homepage with a clear Get Found, Get Contacted, Get Booked flow
• Created dedicated Services and Industries pages with mega-menu navigation
• Added click-to-call and Free Audit CTAs across the site
• Built a mobile-first, responsive layout
• Optimized images and assets for fast loading
• Set up on-page SEO and clean semantic structure
• Added a cookie consent banner and legal pages (Privacy, Terms, AI & Call Disclosure)

The result

A fast, clean and mobile-friendly website that presents Himvia's services clearly and gives visitors an easy path to request a free audit. The custom theme is lightweight, easy to manage from the WordPress dashboard and ready to scale with new services, industries and blog content.

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Tech stack: WordPress, custom PHP theme, HTML5, CSS3, JavaScript.

The theme is built without heavy page builders, so the code stays lean and easy to maintain.