Blog

Guides I have written while solving real problems on client websites.

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WordPress2 Sept 20267 min read

A plain-English checklist for making a WordPress site load in under two seconds — the same steps I follow on every client project.

SEO18 Aug 20266 min read

Titles, meta descriptions, headings, internal links and schema — the exact on-page steps that move pages up the results.

E-commerce4 Aug 20268 min read

An honest comparison from someone who builds on both — costs, control, SEO and the situations where each one wins.

Performance21 Jul 20266 min read

LCP, INP and CLS without the jargon — what each one measures, why Google cares, and how to fix a failing score.

Security7 Jul 20265 min read

Simple protection that stops most attacks — from HTTPS and backups to login limits and a properly configured firewall.

Conversion16 Jun 20266 min read

Six conversion problems I find on almost every business website, and the straightforward fixes for each one.

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